AR Glasses and Their Applications
AR glasses are a technology that overlays digital information on top of the real world. They can be used for a variety of purposes and are being developed by a wide range of companies.
Enterprises are using these devices to help their workers perform their jobs more efficiently and safely. They provide a hands-free way to access work instructions, SOPs, guides and even connect with experts.
1. Product Demonstration
Product demonstrations can be a great way to give potential customers a firsthand look at ar glasses. These demos allow them to see how they work and how ar glasses can be applied in their particular industry.
For example, in the healthcare industry, augmented reality can offer real-time remote (surgical) support and training as well as information sharing amongst team members. This can help lower costs and increase access to care.
Another popular use for augmented reality is to display digital 3D images or holograms overlaid on a user’s physical environment, which may be displayed on a smartphone or other mobile device. These digital overlays can be pre-loaded on the app, or may be generated using sensors and other geolocation methods.
One popular application of these types of AR is in drone operations. A smartglasses-enabled DJI drone displays a bird’s-eye view of the surrounding area in front of the pilot, enabling them to navigate the aircraft.
Despite the obvious benefits of this technology, it remains to be seen how useful AR wearables will be in real life. Aside from gaming and video, AR could prove to be an extremely helpful tool in a variety of industries including healthcare, education, construction, automotive, manufacturing, and even transportation.
This week at the SIGGRAPH conference in Los Angeles, Nvidia is showing a pair of prescription AR glasses that have a display that is much thinner and lighter than current-generation AR devices, and it has a wider field of view. The glasses are designed to be used with a smartphone, which can generate AR environments on the glasses’ visors, as if the smartphone was a projector.
2. Training
As AR technology is gaining popularity, companies are using it to train employees on a variety of topics. They are applying this tech in diverse fields, from Space Science to Retail Stores.
The most interesting applications ar glasses of AR can be found in the space sector where it is used to train astronauts on complex tasks and operations. For example, ESA uses AR to train astronauts for the International Space Station (ISS).
These AR glasses create a realistic environment and simulate the shaking and noise of launch. This is a key advantage of AR training as it minimizes the risk of errors and mishaps.
Another useful use of AR in the space sector is for training astronauts on how to assemble and build a capsule in the same way that they would do it in the real world. This saves on time and money, while enhancing the safety of the crew.
Other industries that are employing AR for training include the automotive industry, where it is used to train drivers on different engines and their dynamics. It also helps engineers understand the application of various laws of physics, which is critical for designing new engines and enhancing their performance.
Several studies have shown that training through AR reduces errors and increases productivity. It enables self-paced learning and is much more effective than other training methods such as employee shadowing and workstation training.
It can also help companies save costs by reducing the need for costly training courses and seminars. It can get new hires quickly acquainted with the company, its products, and procedures.
3. Customer Service
A recent survey found that the customer service industry costs American businesses an estimated 83 billion dollars per year. Two thirds of that cost is attributed to poor customer service.
The best way to tackle the problem is to implement a comprehensive and effective plan that encompasses customer service training, product knowledge enhancement, and the deployment of advanced technology like Vuzix AR glasses for field service. With the right technology in place, your team can offer a more seamless experience that results in fewer service calls, less lost productivity, and increased customer satisfaction.
Using the appropriate technology can also enhance the overall quality of your customer experience by reducing the need for human intervention in high-tech situations that aren’t necessarily your domain. For example, a simple augmented reality application can help technicians locate and install the latest in mobile communications technologies.
The best customer service is not just about providing a great product or service but also about being helpful and empathetic in the face of adversity. Having a tech savvy staff and an advanced customer service technology solution will give you the competitive edge that your customers are looking for and deserve. The best part is you don’t have to go broke to get it.
4. Field Service
AR-enabled smart glasses and mobile devices can be used to improve the efficiency of field technicians. These wearables allow them to communicate with remote experts and receive live/audio instructions when repairing or solving equipment problems.
Field service companies have been facing a number of issues resulting from the shortage of skilled workers. It’s difficult to keep up with customer demand without a sufficient workforce. Moreover, it’s also costly to hire and train new technicians when they aren’t experienced in the field.
To overcome these challenges, field service firms are using AR technology to improve productivity, reduce travel expenses and minimize the number of tickets handled by field technicians. It also ar glasses assists in reducing issue resolution time, increasing first-time fix rates and aiding the training of new field service employees.
The most significant benefit of augmented reality technology is the ability to enhance a technician’s experience while on the job. This is done by using a camera, augmented reality, and other technology that allows users to see an overlay of real-time data, 3D models, or detailed instructions from a back-end system on top of the actual device being repaired.
Furthermore, augmented reality can assist in the transfer of knowledge between field service teams, as senior technicians can record their procedures and share them with younger technicians as training materials. This will help companies quickly onboard new employees, while preventing knowledge loss due to the retirement of more experienced staff.
In addition, AR can also help with insurance inspections, as it allows adjusters to determine the damaged area of different objects and understand the volume of damage in them. This can help them estimate the cost of repair and the amount of money they need to pay for it.
5. Marketing
AR glasses are being used in a variety of industries, including entertainment, social, marketing, training, sales, and real estate. They can also be used for medical purposes and in military settings.
Some of the most successful augmented reality marketing campaigns have been created by brands that understand their target audience. Pepsi’s 2014 AR-infused bus shelter in London, for instance, was a major hit and earned six million YouTube views.
Another example of a successful AR-based marketing campaign is Porsche’s 3D car visualization app. This app allows customers to place a virtual vehicle in their driveway, allowing them to see how it would look in their actual home.
This type of technology is becoming easier to use thanks to software development kits (SDKs) for implementing AR in mobile apps. Companies like ThreeKit and Wikitude offer a range of AR-based tools that help marketers build interactive experiences.
A company’s goal in creating an AR marketing campaign is to give customers a unique experience that makes them want to share it with their friends. Many brands have done this successfully, including IKEA and Wayfair.
To do this, they’ve created ad content that combines traditional advertising with innovative technology. For example, IKEA uses AR to help its customers visualize furniture items in their homes, which reduces the amount of time shoppers spend researching products online.
These ad experiences are often targeted at specific demographics, such as college students or parents. These are often the most likely to make impulse purchases.
However, AR glasses can also pose ethical concerns, since they are constantly tracking users and collecting a large amount of data. This can lead to excessive advertising and privacy issues in the future.