How an AR Company Can Help Your Brand
A good ar company should provide ongoing maintenance and support for your AR app. You should also consider whether the firm prioritizes quality assurance and testing.
Etsy uses augmented reality to help customers visualize wall art before they buy it. This helps them convert more sales.
Way Ray is an AR startup that develops holographic augmented reality software and hardware for automobiles. Its clients include Porsche and Alibaba.
Product Development
An AR company can provide a wide range of tools that enable brands to create immersive experiences and make them accessible to more people. It’s important to select an AR company that has experience working with your industry and has a strong understanding of how the technology can be used for different purposes.
The best AR companies use their knowledge of the tech to help clients develop innovative products. Moreover, they can also offer solutions that are adaptable as your business grows. Choosing the right AR company can ensure that you have access to a broad set of technology capabilities, including cameras, UI, AR standards, ar company 3D visualization, music-based technologies, and more. They should also be able to deliver results quickly and efficiently.
Using AR in product design is not without its challenges, however. It requires a mindset shift from traditional methods and can cause some teams to resist the technology. Nevertheless, it can save time and money by eliminating the need for physical prototyping and accelerating the development process.
AR is especially useful in the manufacturing industry, where attention to detail and expertise are paramount. It can help workers assemble parts correctly and prevent rework, which can save money on building costs and training. It can even improve safety and make sure that projects comply with standards. For example, Porsche workers rely on AR to identify technical problems on assembly lines and resolve them quickly. Large production facilities also waste a lot of time on equipment maintenance, so they are constantly looking for ways to cut maintenance costs. Engineers can get the order of review on their AR displays and, for example, ThyssenKrupp’s AR app enables service workers to visualize and identify elevator problems while performing tests.
Marketing
AR marketing offers businesses a variety of tools to entice customers and encourage them to make purchases. For example, retailers can use AR to create virtual fitting rooms for clothing items and car test drives. This saves on space and reduces the need for employees to replenish discarded items or help customers with their selections. In addition, the augmented reality experience can help consumers decide which products are right for them before they purchase.
Similarly, brands can use AR to provide customers with product demonstrations in real time. This allows customers to better understand complex products, which speeds up the sales process and increases customer satisfaction. It also helps brands build brand awareness by demonstrating their products in use, which can increase customer loyalty and sales.
Companies can also use AR to create entertaining experiences for customers. For example, Nike’s AR app lets users try on sneakers remotely and Adidas’ app allows customers to model outfits before purchasing them. This type of AR marketing can amplify a company’s brand and reputation, especially if it has a celebrity endorsement.
To be successful with AR, marketers should develop a clear strategy that includes key metrics and goals. They should also have a strong understanding of their target audience and what types of experiences will engage them. They should also be aware of the challenges that come with this technology, including talent skills gaps and cybersecurity risks.
Business Development
AR helps businesses streamline product production, which reduces costs and time to market. It also increases customer satisfaction, which can boost brand loyalty and lead to higher profits. For example, a manufacturing company that uses AR to create a virtual 3D shopping experience for customers can increase customer sales by up to 10%. AR applications can also entertain and educate customers. For instance, Walmart collaborated with Marvel and DC Comics to offer augmented reality experiences in its stores to promote superhero merchandise.
In addition, AR can improve the efficiency of internal business processes. For example, it can help businesses streamline field service by allowing workers to access remote technical expertise. AR software developer Softeq, for example, developed a mobile AR manual for troubleshooting dishwashers. The app lets users point their smartphones at a dishwasher and see visual instructions overlaid on the screen.
When choosing an AR firm, look for one that has extensive industry experience and a track record of developing successful apps. It should be familiar with the latest technology trends and development tools for AR, such as cameras, UI, and AR standards. Additionally, it should have a team of experts with the right skills and knowledge to deliver augmented reality in manufacturing high-quality apps quickly. This can save companies money by eliminating the need to invest in training and hiring an internal AR team.
Customer Support
Post-sale support doesn’t just mean resolving product faults. It is also about educating consumers on how to use and maintain products, which can drive customer loyalty. AR can help deliver this through simple self-service methods like providing AR user manuals for smart home devices or automotive brands.
For instance, Hyundai offers its customers augmented reality car manuals on smartphones that show step-by-step visual instructions for troubleshooting and repair work. This eliminates long-duration technical support calls and helps resolve issues faster.
Additionally, AR can boost CX at different points of interaction: before a sale by reducing customer anxiety about e-commerce purchases; during the sales process with virtual try-ons; or during post-purchase service with remote visual collaboration between field technicians and customers. This improves CX metrics such as first-call resolution rates, customer satisfaction, and repurchase rates.
Blitzz is a remote visual collaboration platform that uses AR to connect field technicians with customers onsite and provide step-by-step visual guidance through the device’s screen. This reduces equipment downtime and saves on field agent travel time and costs. This allows the customer to get their problem resolved quickly and efficiently, which improves CX metrics and increases revenue. Moreover, this solution also reduces the number of returns.